RENO RODEO FOUNDATION

The Reno Rodeo Foundation improves the lives of vulnerable children and families across 14 Northern Nevada counties through four core programs that meet urgent needs, build resilience, and create opportunities for brighter futures. 

Nearly $1 million of the RRF annual budget is sustained through the generosity of our community and the strength of our partnerships. 

The Reno Rodeo Association's founding organization, contributes approximately 25–30% of the budget, while the State of Nevada provides an additional 10–12% through proceeds from the Reno Rodeo specialty license plate program. 

The remaining support comes from individual contributions, sponsorships, grants, and signature fundraising events: Biggest Little Shootout, Bingo Brunch, Rhythm & Rawhide, and Texas Hold ‘Em.

Established in 1986 as a private foundation to ensure that proceeds from the annual Reno Rodeo — a historic and widely celebrated community event produced by volunteers since 1919 — directly benefit the residents of Northern Nevada.  The organization transitioned to a 501(c)(3) public charity in 2004 to expand its ability to raise funds, build partnerships, and serve more children and families. This shift allowed the Foundation to grow its impact, increase transparency, and access broader community support.

Programs

Our Denim Drive provides brand-new clothing, shoes, hygiene essentials, and comfort items to children who have experienced abuse, neglect, or the trauma of entering foster care. By working directly with caseworkers and community agencies, we ensure children receive immediate support and the dignity of choosing new items at a time when so much else is uncertain.

Our Reading Rooms create safe, child-focused spaces within courthouses where children often face some of the most stressful moments of their lives. In collaboration with court staff, we provide high-quality, age-appropriate books and ranch-themed stuffed animals. These spaces support literacy while offering comfort and a sense of calm in an otherwise intimidating environment.

Our Rodeo Wish program provides personalized support to children with long-term medical, mental, and developmental challenges. Guided by nominations from their care teams — medical providers, therapists, social workers, and educators — we design experiences that bring moments of relief, connection, and joy for both the child and their family.

Our Scholarships program supports students across Northern Nevada as they pursue higher education, trade programs, and career training. With a focus on foster youth and those following nontraditional paths, these scholarships remove barriers and create real opportunities for long-term independence.  

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